Google AdSense™
FOR
DUMmIES
by Jerri Ledford
Google AdSense™ For Dummies®
Published by
Wiley Publishing, Inc.
111 River Street
Hoboken, NJ 07030-5774
www.wiley.com
Copyright © 2008 by Wiley Publishing, Inc., Indianapolis, Indiana
Published by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or
by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted
under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written
permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600.
Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing,
Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at
http://www.wiley.com/go/permissions.
Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the
Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade
dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affi liates in the United
States and other countries, and may not be used without written permission. Google and AdSense are registered
trademarks of Google, Inc. All other trademarks are the property of their respective owners. Wiley
Publishing, Inc., is not associated with any product or vendor mentioned in this book.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY:
THE PUBLISHER AND THE AUTHOR MAKE NO
REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF
THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT
LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE
CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES
CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE
UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR
OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF
A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE
AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION
OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER
INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION
THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE.
FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE
CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
For general information on our other products and services, please contact our Customer Care
Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.
For technical support, please visit www.wiley.com/techsupport.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may
not be available in electronic books.
Library of Congress Control Number: 2008930527
ISBN: 978-0-470-29289-1
Manufactured in the United States of America.
10 9 8 7 6 5 4 3 2 1
About the Author
Jerri Ledford has been a freelance business technology writer for over 15
years. During that time, she’s written 14 books, and over 700 of her articles,profi les, news stories,
and reports have appeared online and in print.
Her
publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, and IT Manager’s Journal.
She develops and teaches technology training courses for both consumer and business users, including courses on security, customer service, career skills, and various technologies.
When she’s not writing for a consumer audience, Jerri also produces corporate
collateral — white papers,case studies, Web content, templates, help documents, and presentations. Her corporate clients include: Microsoft, Switch & Data, The World Health Organization, FujiFilm, Coca-Cola, and NaviSite.
In her off-time (which is infrequent), Jerri spends hours reading, gardening, and playing with her electronic gadgets. She’s fondly referred to as “tech support” by friends and family members.
Dedication
For James because you always believed in me, and for Sean, Jennifer,Kyle, and Brandi because a Mom couldn’t ask for better kids. I love you all ceaselessly.
Author’s Acknowledgments
Above all else, I thank God for giving me the ability to string two sentences together coherently (sometimes). Because I only reach my full potential sometimes, I thank the team at Wiley that helped make this book what you
expect it to be. Paul, Jen, Paul Chaney (acting as tech editor),